
The face of a celebrity in front of a product has the incredible ability to attract the consumer’s attention. However, it also has the ability to deter the consumer’s attention from the actual product being sold. The question becomes, is celebrity focused advertising a positive thing or could it take a turn for the worst?
Does having a celebrity as the face of a brand make a difference? Does a celebrity hurt or help…
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As “celebrity broker” Tim Cavanaugh describes, a celebrity spokesperson can greatly…
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Would you buy a product if it was endorsed by Paris Hilton or Bono? The g-Think Celebrity Index…
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Should Celebrities Endorse Products and Support Causes? g-Think panelists respond to questions…
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How much power does a celebrity really have over your pocket book? A look into how celebrities…
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A woman’s dream of having a green limo company has finally come true. Y.Fray’s Eco-limo…
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Support for the environmental movement reached a huge milestone by taking center stage in the May…
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A New Breed of Eco-Entrepreneurs Enters the Marketplace: g-Think interviews three new eco-entrepreneurs…
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